Client: Bose
Brief: Launch a campaign for Bose’s new noise-canceling headphones with an artistic, dreamlike edge that breaks away from standard tech marketing.
Approach: Ruby created a series of AI-generated short films titled Dreamscape Ads, where audio-reactive visuals evolved based on the actual soundscape of the headphones in use. Each piece was tailored to a different ambient sound genre—rainforest, city street, café, white noise—demonstrating how the headphones transformed chaotic noise into immersive serenity.

Tech Used:

• Audio-conditioned diffusion models

• Adobe After Effects for post-processing

• Hosted on a microsite with immersive WebGL interface

Outcome:

• 3.4M impressions across YouTube and Instagram

• Ad completion rate 2x industry average

• Praised in Fast Company as “an ad campaign that feels like digital meditation”