Client: Chromat (Avant-garde fashion brand)
Challenge: Reimagine a traditional fashion show using AI-generated visuals for a post-pandemic digital audience.
Solution: Ruby collaborated with Chromat’s design team to train a custom AI model on past collections, runway footage, and futuristic textures. The result was a surreal, immersive “digital runway” experience—featuring AI-generated models wearing garments that didn’t exist physically but echoed Chromat’s aesthetic. The show was streamed online with interactive elements that let viewers influence visual shifts in real time.

Impact:

• Over 500k live viewers in 48 hours

• 70% boost in social engagement

• Earned coverage in Wired, The Verge, and Dazed